Kids in Style roundup

I always enjoy attending the Kids in Style trade show in Sydney. It's kind of like the boutique end of what we do, and gives us a chance to find new and really edgy items to add to our inventory. I like to think that this is one of the things that distinguishes us on the web, as we have our best sellers plus a nice range of 'harder to find' items. Kids in Style is a 'must do' show for anyone with an online kids boutique store, as it covers fashion, accessories, decor and toys. Of course we only stock the toys, and that's what I'll cover here; but the rest of the show is well worth looking at. For nice summaries have a look at www.babyology.com.au and www.kidsstylefile.com.au.

So, what was there that knocked my socks off? We'll start with some of our existing brands. The stand for premium German toy manufacturer Haba always looks a treat. We already have a huge range of Haba products and it is about to get even bigger. Products available for the first time this year include new designs of baby soft and wooden clutch toys, wooden play food, family games and the popular terra kids range for outdoorsy types. Items that deserve a special mention include the Rose Fairy play tent which is delightful, the mini shop-front with umbrella, and the doll's play tent. I also loved the new clip fasteners for the block and marble runs. These clever little clips allow you to stabilise your structures, and you can even build vehicles with them.

The Moulin Roty Childhood Memories range is popular with customers who are looking for special gifts that are very traditional looking. I particularly enjoy the exquisite detail in the clothing of the dolls and plush toys; and this twin doll set with portable wardrobe and clothes is bound to be a hit.

Also on the way are new dolls from Kathe Kruse, wooden selections from Sevi, fab additions to the retro Dumpling Dynasty range and the long awaited prehistoric dinosaur Anamalz. I also dropped in and chatted to the friendly team from Wishbone design who distribute the innovative 3 in 1 balance bike that converts from a three to a two wheeler. We have been with Wishbone from the start as one of their first retailers in Australia, and they still maintain their competitive edge with their point of difference being their versatility.

Now to some of the new stuff that is about to grace our shop walls and web pages. I was particularly pleased to finally find a very edgy range of kids helmets from Nutcase. These helmets come in a range of designs and sizes and make wearing a helmet a fashion statement. Of course they meet all the safety requirements for Australian testing and are the perfect companion to our Microscooter and balance bike selections.


I've also been on the lookout for birthday party invitations and accessories that are that little bit different. Welcome Banter and Frolic, whose vintage inspired party kits are stylish little boxes of everything you need to make a complete party statement. They describe them as the 'dressed up' version of backyard parties from yesteryear, and this is a pretty accurate description.


On the craft side of things I'm pleased to be adding the 'Seedling' range to our walls. Seedling craft kits are packaged in eco friendly bags and boxes so you can actually see what you are getting. They are definitely not a 'boxful of air' like some craft kits. They are kind of hard to describe; but just imagine that you decided to put together your own craft kits, using only the best quality parts that make something that is truly functional (and fun). With the new range you can make everything from designer tutus to super hero capes, plus worm farms, volcanoes and quirky sock toys.




Bobble Art have a great range of children's bags and accessories in bright fun colours and cheery designs. Backpacks, library bags, swimming bags and drink bottles will soon be available.


Ruby Luxe is a range of eco friendly jewellery for kids made with natural and sustainable materials. It includes brooches and necklaces in quirky acrylic designs with fabric, wool and crocheted embellishments. These will be a great gift for those hard to buy for tweens.


In terms of availability, some of these new items and ranges will be arriving in the next couple of weeks. The rest will be available over the next few months. As always, we'll advise of their arrival in our weekly newsletter, facebook and twitter updates.

What does a toy shop owner buy her own children for Christmas?

Happy New Year! It does seem a little late for these greetings, but given that this is my first blog for the new year I'm going to say it anyway. I am presently enjoying an extended pseudo break from all things Entropy. It's a Clayton's break, the break you have when you are not having a break. It means I'm doing my work from home, in between looking after the boys who are still on school holidays for another week. My fantastic elves are looking after both the retail and eStore and are doing a great job.

I've been asked a few times what does the owner of a magical toy shop get her own children for Christmas, so I shall share this with you. It's always a little tricky as the boys are pretty familiar with what is in the store, and I try and get them something that is just that bit different. The biggest hit this year was the Haba ball track marble run. We've had this in store for a while, but the boys has never seen it assembled so it was still a nice surprise for him. Reilly already had the large set of Haba blocks which are compatible with the marble run. With these two sets combined the construction possibilities are endless and he has truly been creating some masterpieces. The Haba marble system is different to the Quadrilla marble sets which are also popular. With Quadrilla the pieces interlock for more stable and structured systems, whereas the Haba set involves more creativity and free assembly.

Reilly also loves his vehicles, so I did a special order for a most wonderful wooden hand-made crane from Fagus. This huge vehicle has been integrated nicely into the marble system, with the box used to carry the marbles over to the track!

Connor has an ongoing love affair with Papo figurines, s

o the perfect gift for him was a home for them all; the Le Toy Van Lionheart Castle. This is the largest of the Le Toy Van castles currently available and has secret little hiding places and features everywhere. Now the figurines are happily used for hours of pretend play, even if the historical accuracy of the play leaves a little to the imagination, with dinosaurs, dragons, knights and roman soldiers all involved in the same scene!

To finish things off, I also had the wonderful Mervyn

at Dobbin and Drum Toys make the boys one of his handmade teepees, and had it embroidered with

their names. It now plays an integral role as a cubby house for secret men's business!

Out of the mouths of babes....

Oh where to start this week? I have been thinking about this blog for a bit but just have not got round to putting fingers to keyboard (remember when we used to say 'pen to paper'?) Oh but I do digress.... Incidentally, can you remember the first email you ever received, or text message for that matter? Truly one is showing her age. As always there has been lots happening. Heaps of Christmas catalogue stock has arrived, with some great specials from Le Toy Van, Djeco and Voila. The catalogue specials officially start from November 1; however a few are already loaded into our eStore. One of these is a tin fairy tea set for $29.95, which I know is going to be a best seller. With all this stock arriving we have officially outgrown our warehouse (not bad considering we didn't even have a warehouse 18 months ago). So our overflow stock is being held at another storage facility as we gear up for a bumper Christmas.

We are also right in the middle of a website re-design. You can't notice any difference yet, as it is being done on a test server. The re-design is aimed at making your shopping experience easier. The main change is going to be a re-categorisation of items, with new product groupings that should be intuitively easier to use. We are planning on switching over to the new site by the end of October. Fingers crossed it will be a seamless transition! We have more than 200 new items available this month alone, however you won't be seeing them until we switch over to the new site. We promise they are well worth waiting for. To finish with I need to share this gem with you. We were at the servo and Connor (age 7 today) was 'interpreting' the icons with the lines through them telling you what you are not allowed to do. "Mummy, there is No Smoking, No talking on your phone, and No children watering the cars to make them grow". Priceless!!

Building Blocks to make an architect smile

Every now and again you come across an item that knocks your socks off. Truly honestly and cross my heart, this building block set from Haba should be a part of every toy library or play room. I know I wax lyrical about certain products, but this set deserves all the praise I give it. There are wooden blocks, and then there ARE wooden blocks; this is the latter. The extra large set has 102 pieces of high quality untreated beech wood that are strong and durable. They have a lovely smooth finish and the variety of shapes means that everyone from babies to master architects can enjoy them.

The clever thing about Haba blocks is that all shapes are based on a 4x4x4cm cube, meaning that any structures built can have symmetry and stability if you so desire. They blocks are also compatible with the Haba marble track system (just imagine the possibilities!). In terms of play value, these rank right up there. I've had this set at home now for a couple of months, and customers are surprised when I tell them that Connor (6 years) and Reilly (4 years) play with them heaps. Not to mention Sean (late 40 something years) who has come up with some amazing creations! If you only buy one toy this year, make an investment in these blocks.

Swimming in a sea of new stock

It's been another very busy week here, though to be fair, they are all busy. I can't quite recall a week in which so much new stock has arrived, almost at once. The staff always a have a dig at me letting me know that I have over-ordered, or haven't 'phased' new products in over the year. But honestly, cross my heart etc etc, a lot of the time it is new stock that was ordered ages ago (to make sure we didn't miss out) and then it all seems to pitch at the same time. You can never quite predict when things are going to show up, so you just roll with the punches.

So which of the new items have knocked my socks off? Well I have to say that I just adore this new Janod walker wagon. The colours are divine and would suit either a boy or girl. It includes blocks and an abacus on the front. There were also quite a few other new items from Janod including a stunning pink wooden pram, a magnetic playboard and magnetic dress up sets. From Goki there is a lovely new Kalimba (thumb piano) and wooden castle blocks. We also received another shipment of Fairy Girls dress ups, with a new ladybird outfit that it too cute.

Sparkle T are an Australian designed wooden toy company who make a range of imaginative play sets that are quite unique. We had a HUGE delivery of their products this week. Our favourites are the 'I Love' series. These are sets of building blocks based on iconic cities and buildings of the world (Sydney, London, Paris, Pisa and the Great Wall of China). The wooden tea sets and kitchen role play items are bright, colourful and just a little bit quirky - we love them. Another fav is the wooden medical doctor set, which is the best I have seen in any doctor/nurses range.

We also are now swimming in a sea of Wedgits, courtesy of a whole bunch of items that were not previously available in Australia. A new agent has taken over the distribution of Wedgits, and decided to increase the range available in Oz (good move we say). Wedgits are without a doubt the most versatile construction 'toy' we have. I am using the inverted commas on the word 'toy' as Wedgits are far more than this. They truly are an item that challenge people from age 2-102. You can add to your sets (as all items are compatible) and they provide stimulation for hours of open ended play. The new items in the range include a whole series of mini wedgits that are 40% smaller than regular wedgits. Obviously these are best suited to children a little older, from 5 years. There are also several more accessory packs, plus class packs are now available in both regular and mini wedgits.

Finally, just had to share this pic with you. I try not work after school as Connor normally has things

on I need to take him to. However one afternoon this week he didn't, and I needed to keep working. He is a dino nut, so he grabbed one of the dino fossil digs from the retail store and started excavating away while he was waiting for me in the warehouse. I left him to it and this is the result. His hair had nice 'sandy' highlights and there were hunks of rock everywhere; but he managed to get his precious 'fossil' out. Ah, the joys of childhood.

Practicing what we preach

Wednesday is my day off, well sort of. Reilly has a break from kindy as we have found that 5 days in a row just tires him out too much. So he comes to the shop with me, and does a craft class with Bec, while I answer the very long list of email queries that arrives overnight. Then we have a special lunch together and pick up Connor. Today he was hooning around the shop on a Gyro car, so I decided to treat him and bring one home. Colour selection is interesting, as he is very in touch with his feminine side and lurvs pink. When I told him it was called Princess Pink he was less enamoured with it, but took it home all the same. So here are some pics of quintessential Australian kids at play - the ocean in the background (in this case it's actually the Coral Sea), a blue heeler and a couple of scraggly haired kids having some fun.

What's been hot this week - Microscooters!

It's been a week of proximal control (as I like to call it) at Entropy. Bec, our retail store manager got back from her soiree to Melbourne to see the brilliant Pink and indulge in some fine food and choccies from Haigh's. So it has been all hands on deck, which means I get to actually do some of my own work for a change. When I have spare time I spend it trying to source new products that have the 'wow' factor. Of course managing to get them to Australia at a reasonable price for you guys is the next challenge. Fortunately the exchange rate has picked up a bit, which makes things more realistic. So stay tuned for some new arrivals (as always).

So what's been hot this week? For the eStore it has definitely been Microscooters. These high quality scooters offer the ultimate riding experience. They have slightly larger wheels than most scooters, and better quality components and bearings; which all results in a smoother ride. We are a microscooting family; I ride the White which has huge 200mm wheels (very cruisy), hubby rides the Monster Bullet with fat carving wheels, Connor (6 years) rides the Light and Reilly (4 years) rides the Mini Micro. It is a heap of fun head down the Strand on the weekend for a scoot; plus of course we stop at Cold Rock for a treat. The parent models are mostly rated to 100kg; so are suitable for both Mums and Dads. Scooting is a nice family activity, plus has the bonus of incidental exercise for everyone. Hugh Jackman is a great fan of Microscooters, and we all know what good shape he is in! Here he is riding the Monster Bullet, with his daughter on a Mini Micro.

Finally, a huge Mummy plug for Connor, who completed his first fun run (5km) last weekend. He was too young to officially enter, so he wore my race number; plus got his photo in the paper to boot!