Wednesday, June 9, 2010

Our move to Domain Central

I know I have been 'missing in action' on this blog for quite some time. In my defence things have been pretty busy. The move to the new store has been on the cards for quite some time, it was a matter of waiting for the right position to come up at Domain Central. Finally all the stars aligned for us to find the perfect location right next to Adairs Kids. Now that we are all set up there it is fantastic to have all the staff in one location. Locals will know that previously we were running our eStore from a separate warehouse location. Even though it was only a couple of shops away from the retail store, it was still separate. I predominantly worked from the warehouse, and therefore missed a lot of the daily face to face interaction with the retail store customers. I really enjoy this aspect of my work, so I am chuffed now that I am around when all the regulars drop in.
There are also lots of new customers about the place now as well. Plenty of people who have 'heard about us' but never had the opportunity to visit us in when we were in the city. It's so nice when people walk into the store for the first time and go 'wow'; then we know we have hit the mark with our store fit-out and product range. I think people really appreciate that they have quality choices across a broad range of toys now. It's no longer a small part of the population that is prepared to pay a bit more for quality educational toys and wooden toys. It has become far more mainstream as people tire of plastic toys that break when first played with. We're chuffed to provide this service and will work hard to continue to offer quality choices.